WCEP Account Manager, DJ Smith, and Fit Right owner, Dave Sobolik
Over 200 guests at the Fit Right
Fashion Show shopped, mingled, and put their hands on their heads and behinds Friday, September 20th
at Pure Space
to support Oregon Active
. Guests raised 1,500 dollars for Oregon Active, by playing “Heads or Tails” prior to the runway show—getting up on the runway dancing, and choosing “heads or tails” when the music stopped by placing their hands accordingly. A coin was tossed by Oregon Active recipient of the nonprofit’s Adventure Therapy Programs, Nathan Woods, to decide each round of winners that correctly choose heads or tails. Guests also donated by sipping Barefoot wine and Widmer Brothers brews!
Fifteen vendors, including Nike, Adidas, Lucy, The North Face, Brooks, and Icebreaker sold apparel at a discount—some of the items were made only available during the event. Local athletes, trainers, fitness instructors, and Olympians Kara and Adam Goucher were among those that strutted their stuff, and the featured apparel down the runway for the cause.
Fit Right Northwest owner and Oregon Active supporter, Dave Sobolik, organized the fashion show benefit for the second year to raise funds for the nonprofit that has truly “struck a chord” with Sobolik. The Adventure Programs funded by Oregon Active, strive to “inspire through positive emotion, challenges, community support and a connection with the natural world that refreshes the human spirit”, an aspiration in close alignment with Fit Right’s organizational values as well as Sobolik’s personal values—values of maintaining a healthy body and spirit, and acting as a positive contributing influence on the community.
Sobolik was pleased to have the ability to give back to an amazing organization, and worked with West Coast Event Productions to execute the fashion show benefit in the Pure Space Venue. Sobolik and his team worked closely with West Coast’s technicians and account managers to ensure lighting, audio visual, and the right atmosphere would create an optimal environment for showcasing the apparel in the vendor booths, on the runway, and Oregon Active through an inspirational video and speech delivered by Oregon Active’s CEO, Devin Kelly.
“I haven’t heard a single bit of negative feedback” said Sobolik of the event, “My inbox last week was full of positive comments, new fans of Oregon Active, and people proud of the charitable event we put on.” Sobolik hopes the successful trend will continue with next year’s event that will most likely be held in mid-October or early November.
about Sobolik’s involvement with Oregon Active
, and how the show came together.
Steve Belinge Photography